As someone who likes to get the best value for my dollar I often get sucked into the trap of buying more of an item to get a better price per unit. While this does work in a lot of circumstance it isn’t always the best decision contrary to popular belief!
More Isn’t Always Better
Have you ever seen the movie Super Size Me by Morgan Spurlock? Basically he tried to eat McDonalds for every meal for a month straight and whenever an employee asked him to super size he had to do it. Naturally his health started to fall apart rather quickly. See where I am going with this?
Super sizing your meal was never very expensive but it was almost always totally unnecessary. You got upgraded to an insane large portion of french fries and a mammoth soda all for a very low price. My guess is it was perceived as such a value that people much like myself couldn’t pass it up. Unfortunately, they probably should have.
While you’d be getting more food for a lower price per unit you also would have been consuming a LOT more calories. Unless you exercised a lot to burn off those extra calories chances are you gained some weight if you ate super sized meals regularly. That extra weight? It’ll cost you much more than the perceived value of super sizing in the long run simply due to the health issues it will cause. I’m not talking a couple dollars either. You’re probably talking thousands… easy.
Spending More Only Saves Money If You Would Have Bought It Anyway
Do you know why the cashiers always asked you if you wanted to super size your meal? My guess is because if they didn’t ask you’d be less likely to do it. However, when asked, people probably thought it was a good deal and thought “Why not? It’s only a dollar.”
While it is only a dollar, unless you had planned to spend it before you walked in the store you likely aren’t saving money. Unless you’re still hungry after your meal and go back to buy more you’re actually spending one more dollar than you thought you would! While this decreases the price per item it is still a larger overall expenditure.
You can bet that it didn’t cost the restaurants more than what they were charging you for this upgrade. They wouldn’t push the deal if it wasn’t highly profitable for them. Soda is pretty cheap for restaurants and potatoes aren’t that expensive either. It isn’t like they gave you an extra sandwich!
But Super Sizing Doesn’t Exist Anymore! Why Are You Telling Us This?!
Contrary to popular belief it still does exist, they just don’t call it a super size anymore. Now you can upgrade your meal to a larger size. Instead of asking you if you want to super size most chains now as you which size would you like. The thing is I don’t even remember what is normal anymore. I once asked for a medium and was shocked by how large the fries and drink were so now I always ask for the smallest size. It differs from fast food joint to fast food joint but it is always enough food for me.
Whenever you go to a fast food restaurant what size meal do you get? In what other cases does buying more to get more for your money backfire?